Maximum hold formula ensures long-lasting style with minimal product application
Infused with hops from beer for a distinctive scent and scalp-toning benefits
High sheen finish leaves hair glossy and shiny for a polished look
Water-soluble and leave-in format allows for easy application and flexible styling
Paraben-free, sulfate-free, and free from artificial dyes for gentle hair care
Infused with hops (yes, from beer), the 101 Proof Classic leaves your hair with a maximum hold and a high sheen finish you can still run your hands through. For optimal results, emulsify a dime-sized dollop in your hands and work through towel-dried hair. Parabens, sulfates, or artificial dyes? Never. Handsome? Always.
Hold Level
Strong
Finish
Glossy, Shiny
Product Form
Paste, Gel, Liquid
Volume
2.5 fl oz (75 ml)
Key Ingredients
Hops (humulus lupulus), hydrogenated castor oil, tonka bean, glycerin, water
Suitable Hair Types
Straight, Curly, Dry, Normal, Wavy
4.8
58 ratings
5
4
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2
1
Just the right amount of hold and keeps a nice low shine on your hair. The scent is pleasant and very light. The pomade rinse out easily.
A
AJ · March 19, 2026
Great product
N
Norman · March 31, 2026
Holds great throughout the day, with easy application and a nice, yet subtle scent.