Instant volume boost for fine and limp hair for a fuller appearance
Weightless formula retains moisture without making hair feel heavy
Infused with caffeine to energize flat, lifeless strands
Contains sea buckthorn with vitamin C, fatty acid, and omega-7 for antioxidant benefits
Sulfate-free and paraben-free for gentle daily use
Summarized by Shop
Hit the high notes with Amika Big Hit Volumizing Shampoo—a lightweight, moisture-rich formula that delivers 2.3x more volume* while energising limp, lifeless hair. Infused with caffeine, niacinamide, and sea buckthorn, this shampoo boosts body and bounce without compromising hydration, making it ideal for fine or flat hair in need of a li