Theda

Theda is a gorgeous, true iron oxide based red! No berry tone in this! No blue undertone! The jelly formula is great and the consistency is as well. But for $18 a bottle, the price you pay for the product you get isn’t the best. Because Theda is one of a kind, I will likely buy again, but not sure about the others.

Absolute salon perfection! These sold-out vampy shades are magnificent. The formula is incredibly rich, smooth, and chip-resistant, drying down to an ultra-high-gloss, mirror-like glass depth. 'Rita' is the ultimate deep burgundy-wine, and 'Theda' is a stunning, moody black-cherry espresso that looks incredibly expensive and mature. Exceptional quality and fast shipping! 🌟🩸💅🏽

Beautiful beautiful color. Wearing it sheer reminds me of how my nails looked freshly stained with henna (but this time the color is easy to remove). Obsessed and hope this becomes a permanent color!