Highly pigmented burgundy shade: Achieves rich, jewel-toned red velvet color for bold, lasting results
Vegan and cruelty-free formula: Ethical choice with no animal by-products or testing
Peroxide-free and ammonia-free: Prevents hair damage and is safe for sensitive scalps
Deep conditioning ingredients: Keeps hair soft, healthy, and vibrant after coloring
Fade-resistant and long-lasting: Color stays vibrant for weeks without washing out
Summarized by Shop
Ritual is a luxurious burgundy hair dye with deep jewel tones for a velvety, red velvet look.
Why You’ll Love It: • DIY Formula – Simple, mess-free application • Hydrating & Deep Conditioning – Keeps hair soft and healthy • Long-Lasting & Fade-Resistant – Stays vibrant for weeks • Best on Pre-Lightened Hair – Works best on level 7
Volume
118 ml or 236 ml
Formulation
Semi-permanent, permanent, or temporary (varies by variant)
Application Type
Rinse-out
Color
Red, purple, black, white, gray (varies by variant)
Chemical Safety Features
Ammonia-free, peroxide-free, PPD-free
Target Gender
Unisex
Summarized by Shop
4.6
434 ratings
5
4
3
2
1
Does it's job
Bought this dye a few weeks ago and recently just dyed my hair. Was easy to do and the color doesn't seem to bleed as much as it normally does with similar dyes. I do like the shade my hair turned out, honestly have pretty dark hair but layered it on top and it took pretty well. Have yet to see what it looks like when it fades but since it's over my natural I don't expect it to be too bad
K
Kylie · 2 days ago
Amazing?
Love mixing this colour with reds! Smells unreal and makes my hair so soft and shiny! This is a super rich colour and adds depth to any reds or purple tones!
H
Hannah · 12 days ago
Great color !
Honestly loved the color ! I mixed it with the Wrath red to get a more vibrant look and it's juste the cutest thing ever. The color is a little darker than on the bottle but you can always swatch it to know what you are working with and color match