Your daily body moisturiser just got a bronzed upgrade. Our cult-favourite Gradual Tan is a hydrating self tan moisturiser that gradually builds a natural-looking, flawless glow with each application.
Use daily as a moisturiser or layer over self tan to extend colour
Enriched with coconut oil, cocoa butter and coffee seed extract
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174 ratings
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Love this gradual tan!
I love gradual tan creams and they are more forgiving than actual self tan. I’ve been using Dove for years but I’m really happy I have tried this one. The texture is exquisite, it penetrates quickly and the smell much more neutral which I love.
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Pauline · July 2, 2026
Ottimo prodotto veramente pttima qualità e resistenza
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Eva · June 19, 2026
Beautiful and natural
Super easy to apply, doesn't get streaky at all, and has no weird smell. And once it has had time to develop, it leaves the most beautiful tan that lasts well! I'm super super pale and it doesn't look fake or orangey on me either :)