Clear, step-by-step guidance for sponsorship marketing enables nonprofits to achieve better sponsorships
Practical exercises ensure concepts are relevant and easy to apply in real situations
Comprehensive reference covering inventory, valuation, prospect discovery, session how-to, proposal writing, and more
Written in accessible language for all nonprofit professionals
Includes fulfillment guidelines and activation tips for sustained sponsorship success
Summarized by Shop
Reality Check: Straight Talk about Sponsorship Marketing
See Excerpt ~ Table of Contents ~ Author Bios
A practical guide for Canadian nonprofits seeking productive sponsor relationships, this book is equally useful for sponsorship professionals and organizations that provide sponsorship.
The “secret” to a successful sponsorship isn’t