Vegan and cruelty-free formula: Ensures ethical beauty routines and peace of mind
Ammonia-free and peroxide-free: Provides a gentler coloring experience, reducing hair damage
Hydrating deep conditioning: Leaves hair healthy, shiny, and nourished after coloring
Fade-resistant and long-lasting: Stays bold for weeks, maintaining vibrant color
Customizable shade with berry and pink undertones: Allows for dimensional, multi-tone red results
Summarized by Shop
Make a statement with Wrath, a classic cherry red hair dye with deep berry undertones.
Why You’ll Love It: • DIY Formula – Easy to use with salon-quality results • Hydrating & Deep Conditioning – Leaves hair healthy and shiny • Long-Lasting & Fade-Resistant – Stays bold for weeks • Best on Pre-Lightened Hair – Vibrant results on
Formulation
Semi-permanent
Pack Size
8 oz per bottle, 2 bottles per pack
Color
Red with black, pink, and white undertones
Application Type
Rinse-out
Alcohol Content
0-24%
Target Gender
Unisex
Summarized by Shop
4.7
736 ratings
5
4
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1
Perfect everytime!
Been using these dyes for the longest time but changed my shade up this time for more red than purple! Love the quality and the smell is unreal! The result is always stunning and leaves your hair super shiny!
H
Hannah · 12 days ago
so pretty
I
isabella · August 31, 2026
Wrathhhhg Revieweee
honestly gave me such a beautiful bright red even though my hair is a dark brown, I wish it didn’t fade so quickly and turn into a red brown but that’s what you get with red and brown! I touch it up about once a month