Hard plastic construction resists damage from repeated strikes for long-lasting use
Thick round tail design increases visibility and effectiveness in various water conditions
Fits 12, 16, and 24 oz leadheads for versatile rigging options
Can be jigged, retrieved, or trolled for multiple fishing techniques
Designed to withstand repeated bites from toothy fish, reducing the need to replace baits quickly
Summarized by Shop
The 7-Inch Big Richard fits Flush with 12, 16 and 24oz Leadheads.
This lure was designed with a very simple purpose: to take a beating. The designers at Madame Lure were tied of throwing swimbaits and having them get tails ripped off and damaged beyond repair after just one fish. So they made the Big Richard.
The Big Richard is a basic sw