Squalane-infused formula: Deeply hydrates and smooths lips for a plumper appearance
Cruelty-free and hypoallergenic: Suitable for sensitive skin and ethical consumers
One-glide application: Ensures easy, mess-free use
Developed for mature women: Offers shades and formulas tailored for older skin
Reduces fine lines: Minimizes the look of fine lines for a more youthful finish
Summarized by Shop
Make your lipstick work for you again! Bye-bye cracked, lined, thin lips. Hello insanely kissable, luscious pout.
PrimeLip Lipsticks are infused with moisturizing squalane to hydrate and smooth the skin, diminishing the appearance of fine lines. Cruelty-free & hypoallergenic. Shade range especially developed for women over 50. Smooth,
Shade Range
Designed for women over 50
Application
One-glide, smooth finish
Key Ingredient
Squalane
Cruelty-Free
Yes
Summarized by Shop
3.9
743 ratings
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1
Nice lipstick
It is a nice creamy lipstick. Keeps your lips from drying out. Nice colour but needs reapplying after eating. Happy with this lipstick
D
Dawn · August 24, 2026
Love it
It stays on much longer than other lipsticks. I hit the wrong button and got a different color than I intended but it
Is fine.
B
Betty · August 12, 2026
Staying Power and Creamy
This lipstick is bright, creamy and moisturizing. I bought the mocha and it is a very rich colour. When I want something a bit lighter I just blot it and it is perfect. It does not bleed around the lips, stays put and plumps. Really great!