Explains the neuroscience behind emotional decision-making for effective fundraising
Provides practical strategies for using six key emotions to persuade donors
Includes case studies and examples from global nonprofit organizations
Offers actionable insights for both fundraising and supporter engagement
Written by a leading expert with over 20 years of experience in fundraising
Summarized by Shop
Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes
Table of Contents ~ Excerpt ~ Podcast ~ Vlog "The Good Suspended"
Have you ever wondered what makes you cry when you watch a video, what makes you willing to donate to a cause? Based on recent discoveries in neurosciences applied to marketin