Gentle cleansing action: Provides a soft, non-irritating clean suitable for daily use
Weightless nourishment: Leaves hair feeling soft and revitalized without buildup
Calming blend of 25 pure essences: Infuses hair with a signature aroma and natural benefits
Certified organic and vegan: Suitable for those seeking natural, cruelty-free hair care
Free from petroleum, minerals, and water: Reduces exposure to harsh chemicals
Summarized by Shop
Aveda Shampure Nurturing Shampoo
Aveda Shampure Nurturing Shampoo offers a gentle yet effective cleansing experience that nourishes hair with weightless, long-lasting benefits. Formulated with a blend of 25 pure flower and plant essences, this natural shampoo not only cleanses but also infuses your hair with Aveda’s signature calming aro
Product Form
Liquid
Volume Options
250 ml, 1000 ml
Key Ingredients
25 pure flower and plant essences (including organic lavender, petitgrain, ylang ylang)
I have used Aveda products for 15 years I love the smell of the shampure and the damage remedy conditioner is amazing
A
Alexandra · July 31, 2026
An old trusted favorite
Having used Aveda hair care for years ( sulfate free) always loved the fragrance and performance of this shampure shampoo at a great price from UK beauty