Looks natural & clean

Love that the mascara color matches my lash color- brown not black. My lashes look long, clean and natural- as I am over 60 feel that this looks better than going severely black and thick. Great mascara!

Enhanced Beauty, Naturally

I absolutely love this natural mascara! After trying countless natural mascaras over the past 10 years, I’ve finally found one that stays put without smudging or running. It strikes the perfect balance between enhancing my natural beauty and creating an effortlessly elegant look. Thank you, ILIA, for creating such a wonderful product!

This mascara is the best

This was a re-purchase since I just ran out! I love this mascara. It’s the best in the business, especially for how clean it is. The color is great, and the wand continues to do its job well. It didn’t clump up after a bit like others. Will buy again!