Refillable Forever Friend bottle reduces single-use plastic waste for a smaller environmental footprint
Clinically tested shampoo and conditioner clinically proven to strengthen hair and reduce breakage by 55%
Bond fortifying technology targets hair bonds for improved resilience
Plant-based ingredients including sea buckthorn, avocado, and shea butter provide deep nourishment
Color-safe formulas suitable for keratin, Brazilian, and other chemically treated hair
Summarized by Shop
what it is
this planet-friendly pair—including a refill pouch of the kure strength repair shampoo + a forever friend refillable shampoo bottle—was specially curated to help reduce impact over time.*
Who it's for
all hair types 1-4c. ideal for high porosity hair.
why it's special
amika is a proud pal to the planet, so we're making it eas
Shampoo Form
Liquid
Bottle Material
BPA-free, EA-free Eastman Tritan plastic
Certifications
BPA-free, Paraben-free, Sulfate-free, Vegan
Suitable Hair Types
All hair types, Curly, Straight, Treated
Age Group
Adults
Summarized by Shop
5.0
127 ratings
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1
Great product
Helped my bleached hair
K
Kelly · May 4, 2026
Really nice shampoo
This is a really nice shampoo. It made my hair soft and more vibrant. I interchange this shampoo with my Olaplex. My hair hasn't looked nicer! I was able to curl my hair with a diffuser again!
L
Linda · December 13, 2025
Shampoo
Like that that dispenser can be washed in the dishwasher and isn't so bulky like the old liters.