Fast Whitening. Repairs Enamel. Stops Sensitivity.
Our favourite all-in-one toothpaste, powered by Hydroxyapatite. Free from SLS and Titanium Dioxide, because f*ck cancer. 100% Recyclable. Made in Yorkshire.
Toothpaste, but magic:
Hydroxyapatite: our magic ingredient and the mineral enamel is made from. Repairs enamel + stops sensiti
4.8
848 ratings
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I was curious about the flavours and wasn’t sure I would like them. However I have been pleasantly surprised that I like them all and wasn’t able to choose a favourite, so went for the mixed box again. I am still hoping that my teeth are improving in colour, but I’m really not sure.
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Mrs · 3 days ago
So pleasantly surprised that flavours other than mint for toothpaste work so naturally! The flavours feel really natural, not synthetic, while still being refreshing and not too sweet. I feel that they're really effective and my teeth are noticeably whiter and feel really clean. My fave, apart from mint, is lemon, while my daughter loves peach. Will defo try the strawberry too. Highly recommended (if that wasn't apparent already!)
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Serena · 5 days ago
Very good flavour but I can’t tell the difference to my normal ones. The only thing is the flavour and it feels softer. Considering the price tag, will revert to my normal one.