This all-natural laundry soap is safe and effective at cleaning the toughest stains. We've also boldly added in crafted all-natural and watershed-safe fragrances that will energize your day. Super Bloom is our signature floral and fruity scent. It opens up with a burst of fresh passionfruit then blooms with a rush of floral aromas like
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We continue to enjoy the laundry detergent, but I have to admit that I dilute it down with some all natural, unscented laundry soap concentrate to make it last longer (is that allowed 🫢??). I wish this superbloop scent came in a linen spray (hint, hint 😉)
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Monica · September 24, 2026
Love this detergent and bloop!
I love this laundry detergent! It cleans well and smells great. The scent lasts for a long time. I live in California where water is a scarce resource, and I appreciate that this detergent rinses clean without excessive soap bubbles that require you use an extra rinse cycle. I love that it’s free of toxins, watershed safe, and cruelty free! I’ve bought both the Super Boom and Salt Air scents, and love them both. Next, I’m going to try the Stone Fruit scent and the Carefree version. I hope they expand to making dish soap too!
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Christine · September 6, 2026
Bought this product several times, this is my favourite scent from them, although the others are great as well. Customer service is A class! Would definitely recommend trying it as it cleans good & the scent is strong enough that you can still smell it after you wash your laundry unlike many other luxury scented laundry detergents.