Balanced matte and shine finish enhances natural hair color and shine for a polished look
Promotes volume and thickness for fuller, more defined hair
Eliminates frizz for smooth, manageable hair
Suitable for all hair types, including curly, dry, normal, straight, and wavy
Made with 100% recycled ocean-bound plastic for eco-conscious beauty
Summarized by Shop
Inspired by Jason Schneidman’s childhood at the beach, our Styling Paste provides an unbeatable texture that promotes volume and thickness, with a perfect balance of matte and shine.
Developed for his celebrity clientele over the course of a decade, California Born Styling Paste has become a staple of everyman’s hair care routine. Coming
Glad I came across your product. Works just right for my hair. Being a Native Californian now living in Montana, I'm very happy to support a California product. Wishing you continued success.
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Phillip · 12 days ago
This stuff really works super well for making a wavy flow out of straight hair. Highly recommend over other products, the styling gel especially is awesome.
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Bryan · 15 days ago
Best product I’ve used on my hair for my 53 years on this planet, and trust me when I tell you I’ve been loyal to high-end brands through my years. It smell like the beach, holds perfectly, and leaves a natural look! Grt product, can’t wait to stock up when I’m on west coast next month.