Self-adjusting shade technology: Instantly adapts to your unique skin tone for seamless color match
Buildable, natural coverage: Erases spots, redness, and discoloration without emphasizing fine lines
Infused with botanical hydration complex: Hydrates and nourishes skin for a dewy, lit-from-within glow
Breathable, non-cake formula: Glides on smoothly, does not mask or settle in wrinkles
Dermatologist-approved and tested: Formulated specifically for mature skin, tested by professional makeup artists
Tired of foundations that look fake and heavy? Prime’s Color Changing Foundation is magical!
The first-of-its kind - made to instantly adapt to your unique skin tone; covering without emphasizing fine lines.
This white-to-beige formula is fail-proof. Self-adjusting shade technology morphs as you blend for seamless color match and flawl
Cosmetic Finish
Dewy, Luminous, Natural
Coverage Level
Buildable
Product Form
Liquid
Dispenser Type
Bottle, Pump bottle, Tube
Suitable for Skin Type
All skin types, including mature, combination, dry, normal, oily, sensitive
SPF Level
SPF 30 (select variants)
4.4
2.9K ratings
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A New Happy Customer
I have used all types of foundations for sixty plus years and was I a really satisfied customer? The last years 10+ years No. The settling of foundation in ok fine lines, I stopped using foundations and eye shadow. I always looked after my skin faithfully. I finally made the move to try Prime Products and even though I’m a new customer to Prime, I’m not just writing this review. All 4 of the products I am a very happy person with what I purchased and I am so thankful I decided to try prime and can wear makeup now without it looking caked on. I thank you and I am a Prime Customer. Also I threw ALL my other products in the trash where they belong and the only thing I regret is the money I spent and the makeup did not work for ME.
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Sharon · 7 days ago
love love love this foundation matches my skin perfectly and with aged skin it doesn't settle in my wrinkles. looks amazing would be again and recommended to anyone that wants to look flawless and naturally beautiful
Melyssa · 7 days ago
Colour changing foundation
Easy to apply, good coverage. A little bit goes a long way. After a couple of hours, the colour looked a bit too yellowish but acceptable. Good packaging. Overall, I like this product. It took a long time to arrive by post. I would still recommend and purchase again.