Dentist-formulated formula: Ensures safety and effectiveness for kids' oral care
Fluoride-free and SLS-free: Reduces exposure to harmful chemicals for sensitive users
Naturally derived ingredients: Free from alcohol, dyes, preservatives, and non-GMO for peace of mind
Dead Sea salt: Provides essential minerals for oral health and enamel strengthening
Strawberry flavor: Makes brushing enjoyable and easy for children
Summarized by Shop
Do you have any idea how hard it is to get unicorns to approve toothpaste? It took us years, and tons of clinical research to prove to them that indeed this is the best toothpaste on earth for kids. It has all of the beneficial ingredients you love in your luminous toothpaste, but it’s strawberry flavored. So basically, it’s perfect. Find
