Good. Nothing special.

A feel good purchase

This is a nice, mild mint toothpaste that does the job. All ingredients are US made(and you can't be sure with mass-produced brands). It comes with a metal key for squeezing down the tube-so old school! The company takes good care of it's people and creates jobs in the community and that's important to me.

Great natural toothpaste

Good taste, cleans well, a green/natural toothpaste that performs almost as well as conventional toothpaste. I was a Crest kid for a long time. But this has been a staple in the medicine cabinet for two years now.