Buildable, long-lasting formula: Ensures vibrant color and definition throughout the day without smudging
Volumizing and lengthening effect: Instantly enhances lash fullness and projection for a dramatic look
Advanced hourglass brush: Gently separates and grips each lash for even, precise application
Nourishing ingredients (vitamins C and E, vegan beeswax, carnauba wax): Hydrates and conditions lashes for a healthier appearance
Smudge-proof and easy to remove: Maintains a flawless look from day to night and is gentle on skin
Summarized by Shop
The ultimate every day mascara. Buildable volume, length and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night. Volumises lashes by over 150%*
18-hour wear**
Smudge-proof*
95% agree lashes are more defined**
Ophthalmologically tested.**
Color
Midnight Black
Coverage Level
Buildable
Mascara Effects
Volumizing, Lengthening, Curling, Definition
Formulation
Liquid
Dispenser Type
Tube
Brush Shape
Hourglass
Summarized by Shop
4.8
304 ratings
5
4
3
2
1
Great mascara dosent smudge & I have to say an all round good buy
M
Mandy · Today
I love HOW EASILY THIS COMES OFF, WITHOUT RUBBING OR CLUMPING. I HAVE TO TAKE MY TIME THOUGH APPLYING THIS AS OTHERWISE FOR ME MY LASHES GET STUCK TOGETHER - IT'S NOT A QUICK OUT THE DOOR MASCARA
M
Miss · August 17, 2026
Good MASCARA i am enjoying how its a dryer FORMULA, i do ejd up with some flaking towards the end of the day but it doesnt stop me from WEARING it. I also like the brush very good for wiggling to the root of the lash.