Tired of foundations that look fake and heavy? Prime’s Color Changing Foundation is magical!
The first-of-its kind - made to instantly adapt to your unique skin tone; covering without emphasizing fine lines.
This white-to-beige formula is fail-proof. Self-adjusting shade technology morphs as you blend for seamless color match and flawl
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93 ratings
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Best Foundation
I’ve used a variety of foundation products that conceal my rosacea and are not aggravating to my skin. None were as effective as Prime!
Prime foundation is by far the best product I’ve found. It goes on smoothly, lasts all day (except for very hot days when I need to reapply) and provides a natural looking finish.
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Monica · 7 days ago
Prime Prometics
I am pleased with the color changing foundation. There is no guessing about colors. It blends so easily into my skin, and there is no streaking or residue to get on my clothing.
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Barbara · 10 days ago
Amazing foundation
This color changing foundation is truly magic. It is light and yet covers well. It becomes the perfect color for my skin. Not sure how it works, but it does!