Boxy, slightly cropped fit delivers a vintage crew cut silhouette for timeless style
Heavyweight 450gsm pre-washed cotton fabric softens and locks in fit for all-day comfort
Ribbed hems and comfort strip at neckline prevent stretching and maintain shape
Distinctive triple U patch on left sleeve and off-center illustration on front for standout branding
Best Lolly at the Dairy artwork adds a unique, collectible touch
Summarized by Shop
The New Crew is inspired by a classic 90s crew, cut boxy and slightly cropped for a true vintage shape. The heavyweight 450gsm cotton is pre‑washed to soften the fabric and lock in the fit, while the ribbed hems and comfort strip at the neckline keep it from stretching out over time. The New Crew is built to hold up and stand out.