The Color
Maven Mauve is a soft, cool-toned mauve pink, elegant and fresh, blending cool pink and subtle plum for a polished look. Base Shade: A soft rosy mauve Undertone: Cool-leaning, a balanced mauve pink Finish: Creamy, with a natural sheen The Nuance: Slightly more romantic than a true neutral, shifting across complexions from a soft
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Goldilocks
This is my new go-to! A good shade for me, it's moisturizing, and the color lasts nicely. My other favorite shades are too 'wet' or dry, respectively, so those are fine for occasions when they're exactly the right color, but this one ticks all the boxes and is what I'll be using daily.
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Ashley · May 19, 2026
Perfect Color
I began having age-related contact allergic reactions this year on my lips from every one of my various lip coverings including fully natural, organic and beeswax types. Never needed to try "hypoallergenic" lip coverings before now. This is the 3rd hypoallergenic lipstick/gloss/etc. that I've tried and it's the 1st one that hasn't given me a 'chapped peeling lips' reaction. Maven Mauve is the only color I've tried so far and it's exactly what I had hoped for.
I have average toned caucasian skin color with an undertone of yellow-orange but not olive. Hair is mostly warm white with a bit of warm light grey tones. I have always gravitated toward warm muted colors like creamy toned down corals.
This one is a bit lighter on me than I expected but is perfect for daytime. Looking forward to getting another deeper color for evening. I'm really happy now to get a bit of color on my lips as well as some moisture protection. Yay!
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KRIS · January 27, 2026
Lovely color
I really like this color but I don't love it on my skin-tone. It's a lovely shade of pink but during the summer when my skin is darker it doesn't really show up on my lips. But now that it's winter and I'm not as tan it looks better. It's also nice to layer over darker colors to tone down the darker shades. It feels great on my lips.