Soft-focus effect diffuses makeup for a smooth, even look
Controls excess oil to reduce the appearance of pores and shine
Infused with organic botanicals like avocado, shea butter, and jojoba for deep hydration
Vegan and certified organic ingredients for eco-conscious beauty
Helps keep foundation in place all day for a fresh finish
Summarized by Shop
Use our Soft-Focus Perfecting Primer as your first step in creating a beautifully diffused, smooth look.
Our Primer is worn under foundation to help minimize the look of pores, fine lines & wrinkles and keep your foundation in place all day long. Helps control oily skin throughout the day.
I bought a TON of samples. Like over half of this brand’s inventory & close to 2/3 probably. Okay so my issue here is the inconsistency of the sample sizes! Some had just the tiniest amount not enough to really try & some had a good amount to try it out. It was wild to see the differences! I do think consistency is very important. Please, more consistency with sample sizing.
Now, with that out of the way, every single thing I tried, I loved! Definitely have a few favorites from the samples & will be purchasing full size.
Thank you for the clean makeup with thoughtful ingredients that REALLY works & sits beautifully on my skin & lips :)
C
Charlie · May 15, 2026
It works great but I wish it was easier to put on - not as creamy as other primers.
A
Anonymous · November 8, 2025
My makeup goes on seamlessly! My skin feels Silky soft after application. Love it!