Semi-permanent color depositing formula: Delivers long-lasting, dimensional royal plum shade for up to 3-5 weeks
Intensive hydration with shea butter, coconut, avocado, olive, linseed, and sesame oils: Nourishes and softens hair for improved manageability and shine
Ammonia-free and peroxide-free: Protects hair from damage and breakage during the coloring process
Vegan and cruelty-free: Ethical choice for conscious consumers
Easy at-home application: Achieve salon-quality results without visiting a salon
Summarized by Shop
Vegan, Leaping Bunny and PETA certified, oVertone Royal Plum Color Depositing Treatment Mask is a rich, bold, blue-violet treatment designed for those who want dimensional color, deep hydration, and high-impact shine without damage. Ideal for blonde, pre-lightened, or lighter brown hair, it delivers a saturated royal plum shade that lasts
Color
Royal Plum (deep violet with berry undertones)
Volume
8 oz
Application Time
10-15 minutes
Fade Duration
3-5 weeks with normal washing
Formulation
Vegan, cruelty-free, sulfate-free, paraben-free
Application Type
Rinse-out mask
Summarized by Shop
4.7
265 ratings
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All-Time Fav!
Royal Plum is the reason I keep coming back. It's the first color I tried out and still my fav.
I have very dark black hair, with some greys. I tried the Vibrant Purple, which doesn't work very well on my hair - doesn't show up on my black hair, and doesn't color my grey hair. Royal Plum works on both, and I always get compliments. :)
T
Tina · 8 days ago
Amazing!
I try not to dye my hair much because it strips my curls but using this helps keep my hair the shade I love all the time without the chemicals! I love it! 💜
A
Ashley · 9 days ago
Definitely Works for Brown Hair
I have naturally chocolate brown hair so a medium to dark brown & of course the lower portion near the nape of my neck is always the darkest parts. That lower half of hair is where I typically use the purple & lordy does she pop! In general I always pick whatever color Overtone in the "for brown hair" option if they have it otherwise even when my hair is lighter (dark blonde, strawberry blonde, or highlights) the normal range doesn't come out as bold as it is in the container when applying. I do highly recommend & love adding the color daily conditioner that truly keeps the color revitalized & it's longevity.