24-hour waterproof, transfer-proof, and smudge-proof formula ensures makeup stays fresh all day
Truglide technology delivers a buttery, effortless, and high-impact application for vibrant color
Vegan and cruelty-free formulation appeals to ethical beauty consumers
Fine tip design allows for precise, detailed application and creative looks
Formulated without BHT for a cleaner, more natural finish
Summarized by Shop
Did you know there are 1440 minutes in a day? Well, that’s how long the 1440 Long Wear Eyeliner will last.
This innovative, lightweight liner is the new heavyweight in the category. It will give you 24 hours of vibrant, high impact color that is waterproof, transfer proof, budge proof and smudge proof.
Through its TruGlide Technology,
Product Form
Stick or pencil (varies by shade)
Color Options
Black, Brown, Blue, Gray, Brown Sugar, Kalamata, Black Sugar
I think with this one, expectation was on point. I haven't experimented much with it but so far I really love that it doesn't transfer, I usually end up with eyeliner over my eyelids where I didn't applied, thankfully not the case.
D
Déborah · Today
Great product and great service!
I just love these eyeliners. I'm a returning customer and have oily skin. These eyeliners don't smear or fade even after working a 10 hour day. Recently had to contact customer service, and am very impressed and grateful for their rapid response and resolution. Am looking at new fall colors to add to my working collection.
J
Joanne · Yesterday
I love these liners! I struggle with eye liner moving due to my smiling eyes. It always smudges. I have been using a different brand for years but it was so expensive and these liners are half the price and work beautifully! I have green eyes so I especially loved the purple and green colors. Always love the brown as well. The eye shadow duo is wonderful as it lasts all day and is great for contour and brightening