Vegan and cruelty-free formula: Ensures ethical beauty choices for conscious consumers
Ammonia-free and peroxide-free: Gentle on hair, reducing irritation and damage
Conditioning agents during wear: Leaves hair soft, smooth, and manageable
Pastel baby pink shade: Delivers a soft, romantic look on platinum blonde and pre-lightened hair
Low oxidation formula: Preserves natural pigment and extends color vibrancy
Summarized by Shop
Turn heads with Frosé, a dreamy pastel pink hair dye with a soft, romantic touch.
Why You’ll Love It: • DIY Formula – Easy, no-mess application • Hydrating & Deep Conditioning – Leaves hair soft and smooth • Best Results on Pre-Lightened Hair – Ideal for platinum blondes; appears dusty pink/rose gold on yellow-toned blonde • No Harsh Chem
Volume
4 fl oz
Color
Pastel baby pink (reads as bright pink on platinum, dusty rose or rose gold on lighter tones)
Formulation
Semi-permanent, liquid cream
Application
Requires pre-lightening to level 9-10
Free from
Ammonia, peroxide, PPD, ethyl alcohol
Made in
USA
Summarized by Shop
3.8
636 ratings
5
4
3
2
1
Beautiful color while it lasts
I am still using this hair color, but I find that I really need to redo it every two weeks and only wash my hair like 2x/week with some of the dye mixed in my conditioner, otherwise it fades back to bleach blond. But it's fun while it lasts.
G
Gaia · 17 days ago
Natural white hair "coverage"
U
Ute · August 2, 2026
Good for light hair
My favorite color when my hair is extra light. Not so much with darker blonde. .