For all hair types, especially dry, thirsty, damaged hair
Replenish, style and protect
Color catalyst, bleach protector
Wearable reconstructor
Instant shine with a silky feel
Protects all hair color and extends blonde brightness
Protects against bleach and high lift breakage
Repairs, strengthens and protects against color fade
Did yo
4.6
48 ratings
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Have Hope
So far I'm not terribly impressed. I love the nourishing so I was excited to try the fortifying on my damage. Unlike the Nourishing, a little does not go a long way. Has more of a synthetic scent as opposed to the natural goodness I'm used to with the Nourishing. Seems that way across the board now. I hope they can afford to go back to the more organic scents. I will hold out hope! Perhaps the proof is in the pudding and I just need to give it time.
M
M. · September 22, 2026
Reliable quality
I've recently crossed over into LOMA land after being a Purology person. LOMA is agreeing with my natural color, medium, wavy hair quite well. It's even allowing my wave/curl to do its thing and I'm noticing more body. Thank you for providing such a reliable quality product that not only smells fantastic but also supports a Washington business.