Sulfate-free and silicone-free formula: Prevents buildup and maintains hair's natural moisture balance
Alpha keratin 60ku and hydrators: Repair and strengthen brittle, break-prone hair for improved resilience
Cleanses and cares for all curl patterns: Removes excess oils and build-up without weighing hair down
Protects against humidity, heat, and environmental damage: Shields curls from environmental stressors for healthier, more manageable hair
Detangles and preps hair for frizz-free styles: Reduces breakage and simplifies styling
Summarized by Shop
Hydrates | Nourishes | Repairs
Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas.
Ideal for a broad range of soft waves to highly textured curl patterns. Safe for color-treated and chemically treated hair.
KEY INGREDIENTS: • Water-Soluble Joj
Product Form
Liquid
Volume
240 ml
Key Ingredients
Alpha keratin 60ku, kumquat and grapefruit scent, hydrators, curl-optimizing polymers
Virtue Curl shampoo is unlike other shampoos. Virtual Curl makes my hair feel clean, no build up and give my hair moisture. My hair tends to feel dry with other curl shampoos. I actually have soft curly hair now.
G
Gina · January 19, 2024
Great for curly hair
Amazing product for curly hair. I use this product when I know I will be wearing my hair curly that day. It helps to define and defrizz my curls!!!