Dermatologist and stylist approved: Science-backed and suitable for all curls
Summarized by Shop
Previously B'Leave-In™, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture, bounce and shine. Use as a foundation to layer additional stylers.
Product Form
Gel
Size
5 fl oz, 16 fl oz
Application Type
Leave-in
Finish
Shiny
Suitable Hair Types
Curly, Wavy
Key Ingredients
Glycerin, Vitamin E, Water, Amino acids
Summarized by Shop
4.1
81 ratings
5
4
3
2
1
Buyer Beware
This company is terrible. Do not buy from here. I ordered my products almost three weeks ago and it says that they have not yet shipped. I have called customer service multiple times only to be put on hold each time fir 5+ minutes and then hung up on by a recording that said “ please call back during normal business hours” (they were all during normal business hours. I submitted a written request through their online platform only to get no response. Money down the drain.
C
Cheryl · June 6, 2026
Super Happy!!
This is a great product! It complements a curl gloss I love really well. It is not heavy, crunchy, or stiff. My curls even looked great after sleeping on them!!
N
Nicola · April 26, 2026
Fantastic products!
I have very long fine loose curls with some tighter curls. I had been struggling for a long time in the southern humid environment with my hair-thats also compatible with well water. Other brands I have tried (there were a lot) either made my hair very dry or oily. In the humid air it always ended up ultra frizzy and drab looking. I A friend with similar hair mentioned she uses Deva Curls and recommended it to me. I am a convert. Love the product. I generally wash my hair 2x week and this product holds my curls, holds the moisture and doesn't weigh down the hair which I often felt other did. It also rinsed very well and left no residue. Highly recommended.