Soft, diffused blur finish: Delivers a modern matte look with a whipped, airy feel for versatile everyday wear
Cushiony nourishing complex: Marshmallow root extract, cloudberry oil, and hyaluronic acid hydrate and soften lips throughout the day
Buildable coverage: Layers smoothly from sheer to medium for customizable color intensity
Vegan and cruelty-free: Ethical formula crafted for conscious beauty consumers
Easy application: Tip and blend technique for ultra-diffused color with minimal effort
Summarized by Shop
The rose you'll reach for on repeat. ☁️ Pretty Aura is a midtone rose blurring liquid lipstick with pillow-soft, cloud-like comfort — effortless on every skin tone. Marshmallow Root Extract, Cloudberry Oil, and Hyaluronic Acid keep lips plush and on cloud nine all day. ✓ 100% Vegan & Cruelty-Free
Color
Pretty Aura (Purple)
Finish
Matte, Semi-matte, Soft Blur
Coverage
Medium, Buildable, Sheer
Texture
Creamy, Smooth, Velvety, Lightweight
Form
Liquid
Dispenser Type
Tube
Summarized by Shop
4.9
43 ratings
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Color Whip
A pretty whip color that goes on liquid then when dries go on matte. It is a buildable lipstick. So, if want a darker shade after it dries just reappeal the lipstick.
T
Teresa · 8 days ago
My lips but better
I love the color and consistency of this! It spreads very easily for a blurred look. Feels soft and comfortable on the lips.
A
Adele · 15 days ago
Love the blurred matte look
Love the berry color and matte texture, the compact size is perfect for my small purses