Buildable coverage: Achieve a natural look or dramatic volume with just one or two coats
Smudge-resistant and smear-proof: Stays put all day without clumping or flaking
Gentle on sensitive eyes: Does not irritate, transfer, or leave eyes feeling dry
Easy removal: Washes off with regular face wash, no oil or scrubbing required
Moisture-retaining formula: Shea butter and hyaluronic acid keep lashes soft and flexible
Summarized by Shop
Your everyday mascara. One coat for natural. Two when you want more. Three for maximum drama.
Essential Mascara builds length and volume with a smooth, clump-resistant formula that stays light on your lashes. It is smudge-resistant and made for all-day wear, then comes off with your regular face wash — no oil, no scrubbing, no raccoon eye
Shade
Black
Net Weight
0.3 oz
Formulation
Liquid, water-based
Brush Shape
Straight
Dispenser Type
Tube
Made in
USA with imported materials
Summarized by Shop
4.8
300 ratings
5
4
3
2
1
I have used the same mascara since high school when I started wearing makeup. (will be 27 this week!) I have tried others here and there but always went back to my tried and true. After following along and being a listener of both of y’all’s podcasts, I ordered some Biswell Beauty this second restock! It came quickly. My first time trying it out, I knew it would be my new go to. In all these years I found something great finally lol! Mascara is actually my least favorite part of makeup to sit and apply but this makes it not bad. Mama of 2 littles myself and love seeing your success!! I never leave reviews but this is worth it! God bless!
K
Karli · Today
This is my new favorite mascara! I was able to snag one during the initial drop and immediately repurchased once they were restocked. I wear it all day with no smudging and love how easy it is to take off at the end of the night. Thank you, Abby!
K
Kylee · Yesterday
This mascara is the most buildable, smudge, free, comfortable mascara I have ever worn. As busy high school student, this mascara does not move the whole school day, and a very sweaty practice. If you’re thinking that the price is a little too high, is 100% worth the price!!!! Thank you Abby so much for creating this, this is my new everyday gem!