Buildable medium coverage allows for customizable intensity to suit different looks
Diffused matte finish provides a soft, non-shiny appearance for a natural look
Moisturizing formula prevents lips from drying out during wear
Easy-to-apply doe-foot wand ensures precise and mess-free application
No heaviness or tackiness for comfortable all-day wear
Summarized by Shop
Zuma feels like a beach day even in February — a warm nude with just enough glow. This buildable, medium-coverage formula settles into a soft diffused matte in one easy swipe, no heaviness, no drying out. Kadaku Plum keeps the whole thing feeling effortless.
Color
Orange, White
Cosmetic Finish
Matte
Coverage Level
Medium, Buildable
Dispenser Type
Tube
Applicator Type
Doe-foot wand
Product Form
Liquid
Summarized by Shop
4.8
189 ratings
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Perfect Every-day lipstick
Wowww love this color. This is a good color that won’t pop out too much but adds enough to put your look together. It’s my go-to for every day wear. It lasts long too, even with some light drinking. Other lipsticks I’ve had usually wear off after an hour without even drinking anything! Good product :))
P
Patsy · July 15, 2026
Nice nude color
My 2nd purchase. A must have for me. Med tan skin.
