Vibrant fruit-based pigments: Delivers bold, healthy color from natural sources for creative eye looks
Responsibly sourced mica: Provides shimmer without synthetic additives for a soft, glowing effect
Vegan and cruelty-free formula: Ensures ethical beauty choices for conscious consumers
Buildable coverage: Allows for subtle or dramatic looks with minimal product
Nourishing ingredients: Avocado, cocoa butter, and rosehip oil moisturize and protect delicate eyelid skin
Summarized by Shop
Our glamorous pressed powder eye shadows are colored with vitamin-rich fruit pigments and responsibly sourced mica, to offer a versatile range of matte, metallic, and shimmer shades. This cruelty-free and vegan eye shadow formula delivers medium to full buildable opacity, perfect for creating anything from sultry smokey eyes to subtle nud
Product Form
Pressed powder
Finish
Matte, metallic, shimmer
Coverage Level
Buildable
Dispenser Type
Pan
Palette Size
Single
Net Weight
2 g (0.07 oz)
Summarized by Shop
4.7
261 ratings
5
4
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1
Good shadow but…
I love the 100% Pure eyeshadows when the colors are consistent. I have purchased the eyeshadow in Mink several times over the past years and two or three times had to call in about the color issue. I know the dye lots vary…sometimes too far off the norm, like this last time. I already received a refund on this one , but I wish I didn’t have to go through this. On the plus side, the eyeshadow goes on smoothly and I love that I don’t have to worry about toxic chemicals near my eyes. I will still continue to buy 100% Pure eyeshadows until I find a better, more consistent brand.
C
Carol · August 11, 2026
Love it!
The color is perfect for under my mascara. It’s not too bright or sparkly but brings emphasis to my blue eyes and stops my mascara from smearing. It comes off really well with my homemade makeup remover and doesn’t aggravate my eczema. I bought 3 pods. It’s perfect!
V
Vesta · August 10, 2026
Great color!
Petal tip gives just enough contrast to make a difference and looks natural, without being too bold. I’ve gotten this a couple times now and really like it!