Our purple label chili crisp features fermented soybeans (豆豉, or dòuchǐ) to reach a new level of fun, funky, lip-smacking umami flavor. These are Magic Beans.
Fermented soybeans are the backbone of many Asian dishes— think Sichuanese mapo tofu (麻婆豆腐), Korean noodles in black bean sauce (짜장면), and Cantonese stir-fry. For this reason, our s
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Still the best!
This is the chili crisp that made a convert of my beloved, who is 100% Norwegian. They are infamous for being resistant to anything spicy but the Magic Beans are so good that not even this Scandinavian skeptic could resist!
J
J. · Today
AMAZING!!
The magic beans are so DELICIOUS and ADDICTING!!
It tastes so GOOD on anything!😍😍😍
B
Brandi · August 13, 2026
They put the M in Magic
These beans are so easy to enjoy in salads or with scrambled eggs, as a side to grilled meat. Even people who don’t like spicy food, love these beans.