Ultra blotted liquid formula: Provides a just-blotted look in one swipe for effortless application
Diffused matte finish: Dries down to a smooth, non-glossy finish for a classic, polished look
Lightweight, buildable coverage: Offers medium coverage without a heavy feel for versatile wear
Collagen-boosting Kadaku Plum: Promotes lip health and comfort for a plumper appearance
Antioxidant-rich sweet cherry oil and smoothing yuzu: Keeps lips moisturized and feather-free all day
Summarized by Shop
Keep It Classy earns its name honestly — a true classic red with just enough softness to feel modern. One swipe settles into a diffused matte finish with buildable, medium coverage that never feels heavy or drying. Red never goes out of style, and neither does this shade.
Color
Red
Finish
Diffused matte
Coverage
Medium
Dispenser Type
Tube
Texture
Creamy, lightweight, smooth
Flavor
Cherry
Summarized by Shop
4.7
36 ratings
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1
Wish the tint stuck a bit linger
Awesome right after application, but disappears very fast. Using it with a lip liner to keep some color throughout the day.
S
Sarah · August 25, 2026
Love this color!
This color is great because it can either be a vibrant pinkish red or a really nice pink if you don't use much. Lasts long and looks great. Will be ordering again!
C
C. · January 9, 2025
Just-kissed look
I bought several of these blotted lip colors and adore each one. They are matte give you that just-kissed look and I suspect that they would also be kind to mature lips too. They aren't drying on lips, but I think that they could be just a touch more hydrating (I have ultra-dry skin though). The lip color isn't long-lasting per se, but does seem to stick around for a bit. I like to overline just barely and it makes your lips looks so full and lush.