Violet tint neutralizes brassy and yellow tones for a bright, natural blonde
Conditioning ingredients add moisture and soften hair for a healthy feel
Suitable for light to medium blonde, silver, gray, or white hair for versatile use
Gentle formula safe for daily or weekly use without damaging hair
Available in multiple sizes and packaging options for convenience
Summarized by Shop
Gentle enough for weekly use, Paul Mitchell Platinum Blonde Violet Shampoo brings out the best in light to medium blonde, silver, gray or white hair. This purple shampoo has a violet tint that eliminates unwanted brassy tones for light, bright hues while conditioning ingredients add moisture and soften strands.