Deep violet formula instantly tones and corrects yellow and brassy tones for a natural, vibrant look
Five times the toning power compared to Platinum Blonde Violet Shampoo for superior color correction
Brightens highlights and neutralizes unwanted warmth for a cooler, radiant appearance
Improves manageability and adds shine for a healthy, glossy finish
Nourishing ingredients hydrate and smooth hair for enhanced softness and feel
Summarized by Shop
For medium to dark and highlighted blondes that need powerful weekly toning, Paul Mitchell Platinum Plus Deep Violet Shampoo delivers 5x the toning power. This purple shampoo has a deep violet formula that instantly tones and corrects yellow, brassy tones and brightens highlights while improving manageability and adding shine. For best re
