Ultra-smooth liquid formula glides on effortlessly for a clump-free application
Lengthening effect creates fuller, more defined lashes
High pigmentation ensures vibrant color payoff
All-day wear resists smudging, flaking, and heat
Easy-to-use tube dispenser for mess-free application
Summarized by Shop
Instantly achieve the look of longer, fuller lashes with our best-selling mascara. The ultra-smooth formula glides on without clumping, flaking, or smudging — and stays put all day, even through heat and humidity.
Color
Black, Pink
Dispenser Type
Tube
Brush Shape
Straight
Formulation
Liquid
Material
Plastic
Pattern
Solid
Summarized by Shop
3.7
358 ratings
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1
I really love the mascara it feels very lightweight and looks very nice on, one especially good point it does not clump like many others do.
I had to take one star off because I like to take all makeup off at end of day and I find the mascara hard to remove. One personal note I have very shaky hands and eyes that blink so I often get some on my eyelids when applying which again becomes hard to remove.
But I still like more than others I’ve used.
K
Karen · August 15, 2026
I’ve tried a lot of mascaras over the years, and Smooche has become one of my favorites. It gives my lashes beautiful definition and length while still looking natural, which is exactly the look I prefer. It wears incredibly well throughout a long workday with no flaking or smudging, yet it doesn’t feel heavy on my lashes.
What impressed me most is how comfortable it is to wear. I often forget I even have mascara on. It enhances my eyes without looking overdone, making it perfect for everyday wear.
If you’re looking for a mascara that provides a polished, natural look with excellent staying power, I highly recommend giving Smooche a try!
S
Stacy · August 7, 2026
Cannot fault “SMOOCH”
I received their serum mascara and it’s incredible. Being in my late fifties, my eyelashes have become rather thin and sparse. Not any more!!! 😁
The mascara glides on beautifully and really enhances my lashes, so much so, that I have had several compliments. The customer service team are also extremely helpful and informative. I’ll definitely be making more purchases from SMOOCH 👍🌈