Vegan and cruelty-free formula ensures ethical beauty choices
Natural bond multiplier technology preserves hair health and strength
Semi-permanent dye requires no developer for easy application
Highly pigmented pastel purple shade delivers vibrant, long-lasting color
Non-damaging formula suitable for first-time bleachers and color-treated hair
Summarized by Shop
PASTEL LAVENDER
(PASTEL COLLECTION)
UPGRADED FORMULA MADE WITH NATURAL VEGAN BOND MULTIPLIER TECHNOLOGY
CERTIFIED PLASTIC NEUTRAL
Color
Pastel purple
Volume
236 ml (8 oz) and 118 ml (4 oz) options
Dye Type
Semi-permanent
Application
Requires pre-bleaching for best results
Pattern
Solid
Target Gender
Unisex
Summarized by Shop
3.4
48 ratings
5
4
3
2
1
I’m sorry, but this product was truly horrible. If your hair isn’t straight up white then don’t even bother getting this dye, they did not advertise this correctly at all. This left my hair blue and patchy. My hair was near the “light blonde” they have behind the packaging and it still turned out blue instead of the nice purple they have next to it.
Iva · 10 days ago
Super pretty. It ended up being a purple-y silver, i love it!
M
Mattie · June 13, 2026
Giving two stars for one reason, because it's extremely nourishing and I like the formula. However, the color match for this is not great. It definitely comes out with more of a blue tone then a purple.