Medium pastel purple with grey undertones delivers a unique, modern look
Vegan and cruelty-free formula supports ethical beauty choices
Semi-permanent dye requires no developer, simplifying application
Highly pigmented for long-lasting, vibrant color
Non-damaging and gentle on hair, suitable for regular use
Summarized by Shop
MEDIUM PASTEL PURPLE WITH GREY UNDERTONES
(SMOKEY COLLECTION)
UPGRADED FORMULA MADE WITH NATURAL VEGAN BOND MULTIPLIER TECHNOLOGY
CERTIFIED PLASTIC NEUTRAL
Color
Medium purple with grey undertones
Formulation
Cream
Volume
118 ml, 236 ml
Application
Semi-permanent, no developer required
Vegan
Yes
Summarized by Shop
4.2
73 ratings
5
4
3
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1
Pretty color but doesnt cover pre-existing color well! Its great as a mixer dye though to get a gorgeous purple
Tatum · July 12, 2026
turned my hair grey instead of purple but i do believe that was user error.
sarah · February 18, 2026
My hair was a light blond and instead of “smokey purple” it looked like a steely blue and patchy. It looked like it was on my hair for 20 minutes when in reality it was on for 2 hours. I ended up having to mix it with Lime Crime to fix it.