Salon-grade pigments deliver ultra-vibrant, long-lasting pink color
Non-damaging formula conditions and strengthens hair during dyeing
Infused with hydrolyzed rice protein for hair strength and volume
Sunflower seed oil protects against UV and heat fading
Vegan, cruelty-free, and free from ammonia, formaldehyde, and PPD
Summarized by Shop
Baddie is a special-edition semi-permanent shade created in collaboration with creator and glam icon, Miranda Rae.
This shade is for anyone who’s ever wanted to dye their hair pink, felt the fear, and decided to go for it anyway.
For best results, use on levels 9-10 hair.
Baddie combines salon-grade pigments with a nontoxic formula that d
Color
Light pink (fade to pastel pink)
Formulation
Semi-permanent, cream
Coverage
Up to level 10 on lightened hair, level 7 on semi-permanent hair
Lasts
Up to 24 washes
Free from
Ammonia, formaldehyde, PPD, alcohol, fragrance
Certification
Vegan, cruelty-free, Leaping Bunny certified
Summarized by Shop
4.4
43 ratings
5
4
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1
Good but your hair has to be like platinum to get the color in the photos. I mixed it with some bleach london pink dye and it's exactly what I wanted!
K
Kelsie · Yesterday
This is SUCH a pretty pink, however it is MUCH more pastel than i realized. There was some user error on my part (not lifting my roots enough), and so my roots didn’t take the pink as well, but for my split dye i had mixed some of the pink (Baddie) into the orange (Toxicity) and vice versa to help make the look cohesive, and it helped make what could have been a pink disaster into a really cool like blended split dye? All i know is GDY hits every time!!!
R
Rhea · August 13, 2026
Save your money
Was so excited i bought 3 bottles that went to waste cuz i could've just got an actual light pink that works. My stylist lifted me to a level 10 and even toned my hair for a very platinum base and my hair still took unevenly. The roots are all rose gold, and the rest is an uneven light pink with almost like lavender patches. Put my hair through so much to get the perfect base and it looks like a hot mess. Wouldn't recommend.