Vegan and cruelty-free formula ensures ethical beauty choices
Ammonia-free and developer-free for gentle, non-damaging coloring
Highly pigmented purple-black shades with shimmering mica for multi-dimensional color
Certified plastic neutralget to reduce environmental impact
Easy application with tint brush for even, streak-free results
Summarized by Shop
VIOLET WITH BLACK UNDERTONES AND SHIMMER
(MAGIC COLLECTION)
UPGRADED FORMULA MADE WITH NATURAL VEGAN BOND MULTIPLIER TECHNOLOGY
CERTIFIED PLASTIC NEUTRAL
Volume
118 ml (4 fl oz) or 236 ml (8 fl oz)
Color
Purple-black with black undertones and shimmer
Formulation
Cream
Application Type
Rinse-out
Coverage
Semi-permanent
Material
Plastic bottle
Summarized by Shop
4.1
225 ratings
5
4
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1
THE BEST
I have dyed my hair since a teeny tiny kid-ive use all the dyes! But this! This first of all saved my hair from being too dry, and has the best pigment out of all the popular brands. It dosen’t fade quickly, and lasts soooo long. I love it and will be using dark violet and magic salem forever🥹♥️
J
Jenn · August 23, 2026
Love the color soooo much!
Zelda · 18 days ago
Lierally using right away and unfortunately didnt do anything even on my grays. Guess dyed Schwartzkopf redidsh purple hair wont take this hair dye.